Hi! I'm Emma, an unconventional lingerie designer and the force behind Relief, where femme tech meets underwear in the coolest way possible! 💁👙✨
Relief was started in 2020, in my little bedroom at my parent's when we were grounded for 40 days during the pandemic outbreak in China. The journey to creating Relief has been nothing short of incredible. It started with a passion for intimate apparel that solves a problem, and a determination to make a positive impact while sustaining the probability of serving more people and to take the environmental message further.
I want to express my heartfelt gratitude to our amazing team, partners, and supporters who have been instrumental in bringing this dream to life in China. It's with your unwavering support that we grow and thrive. (Well, we almost couldn't make it.)
Our vision is to be the world's leading functional apparel brand that aspires to serve people and sustainable futures.
Thank you for believing in Relief. We're excited to have you on board, and we look forward to creating a systemic change in the fashion industry together.
Emma, Aiyin Chen
Founder, Relief Underwear Technology Ltd.
Our Journey
From the founder's small bedroom in China to Europe
Our SDGS Commitment
aka, the 17 goals